Demystifying Ghee + Building a Beloved Food Brand with Fourth & Heart
This is episode 23 of the Better Food Stories interview series, which includes conversations with the entrepreneurs behind some of today’s newest and most innovative food brands.
Raquel Tavares always knew she wanted to create something – from hemp clothing to better yoga mats, she had notebooks filled with sketches and ideas for products she wanted to invent.
But it was her love of cooking and mother’s passion for Ayurveda that ultimately led her down the path of food and create Fourth and Heart, an artisanal food brand on a mission to modernize ancient pantry food staples starting with a line of grass-fed spreadable butters known as “ghee.”
In our conversation, we discuss:
How Raquel was inspired to turn “ghee” into a business
How she’s using the help of social media influencers to continue to demystify ghee
How she landed her first major deal with Thrive market
The biggest challenges about today’s food industry
Click the link above to listen to my entire interview with Raquel. And, sign up to the mailing below if you want to get new episodes of the Better Food Stories interview series delivered straight to your inbox.