Demystifying Ghee + Building a Beloved Food Brand with Fourth & Heart

This is episode 23 of the Better Food Stories interview series, which includes conversations with the entrepreneurs behind some of today’s newest and most innovative food brands.

EPISODE 23: FOURTH & HEART – LISTEN HERE!

Photo courtesy of Fourth & Heart

Photo courtesy of Fourth & Heart

Raquel Tavares always knew she wanted to create something – from hemp clothing to better  yoga mats, she had notebooks filled with sketches and ideas for products she wanted to invent. 

But it was her love of cooking and mother’s passion for Ayurveda that ultimately led her down the path of food and create Fourth and Heart, an artisanal food brand on a mission to modernize ancient pantry food staples starting with a line of grass-fed spreadable butters known as “ghee.”

Photo courtesy of Fourth & Heart

Photo courtesy of Fourth & Heart

In our conversation, we discuss: 

  • How Raquel was inspired to turn “ghee” into a business 

  • How she’s using the help of social media influencers to continue to demystify ghee

  • How she landed her first major deal with Thrive market

  • The biggest challenges about today’s food industry 

Click the link above to listen to my entire interview with Raquel. And, sign up to the mailing below if you want to get new episodes of the Better Food Stories interview series delivered straight to your inbox.


Adria Greenhauff