Combining Food and Medicine with Dosha Bar
This is episode 20 of the Better Food Stories interview series, which includes conversations with the entrepreneurs behind some of today’s newest and most innovative food brands.
Inspired by the principles of Ayurveda, longtime yoga practitioner and foodie Josh Ehrenfried sought out to create a cleaner, less sweet food bar that could also be eaten to balance one’s mind and body type.
Dosha Bar is a mindful snack bar made with organic, unsweetened fruit and seeds – no dried fruits, no fruit juice concentrate, no preservatives and no powders from a lab. Available in three yummy flavors, Dosha is intended to balance and heal mind, body, and spirit by harnessing the power of Ayurveda, the ancient Indian healing system.
In my conversation with Josh, you’ll learn:
How Dosha Bar is helping people discover Ayurveda through food Where Josh found the best bang for his buck when it comes to scaling his business What goes into building a strong brand identity that customers genuinely resonate with e biggest challenges for better-for-you food brands in today’s industry Where Josh thinks the food industry has room to improvement