Opportunity is Everywhere – Taking Something and Making it Even Better with Country Archer Jerky Co.

This is episode 19 of the Better Food Stories interview series, which includes conversations with the entrepreneurs behind some of today’s newest and most innovative food brands.


When it comes to starting a business, it isn’t always about inventing something completely different. In fact, some of the most successful brands out there built their empires by finding an opportunity to take something that already existed and make it just a little better.

Photo via Instagram @countryarcher

Photo via Instagram @countryarcher

For Eugene Kang, the co-founder of Country Archer Jerky Co., that opportunity presented itself during a road trip to the Grand Canyon, where he and his now business partner met Celestino “Charlie” Mirarchi, a butcher and artisan jerky maker who made small-batch jerky by hand and sold it roadside throughout the Southwest.

Photo courtesy of Country Archer

Photo courtesy of Country Archer

“It was the most out-of-this-world, mouthwateringly delicious jerky we had ever tasted,” said Kang. “I knew nothing about jerky - or business for that matter - but did know that if I could just package this in the right way, source super clean ingredients, and create a strong brand behind an already amazing product, that everyone from young ingredient-conscious consumers to parents and beyond would take pride in picking Country Archer up off the shelf and sharing with others.”

Photo via Instagram @countryarcher

Photo via Instagram @countryarcher

Twenty-five thousand stores and 155 employees later, I’d say Eugene was definitely right.

In our conversation, you’ll learn:

  • How he helped scale Country Archer into one of the biggest artisan beef jerky companies on the market

  • How he and his business partner were able to build a brand identity that spans across age demographics and lifestyles.

  • What initially inspired Eugene to start his own business

  • His advice for new entrepreneurs

Click the link above to listen to my entire interview with Eugene. And, sign up to the mailing list at adriagreenhauff.com if you want to get new episodes of the Better Food Stories interview series delivered straight to your inbox.

Adria Greenhauff