Demystifying Ghee + Building a Beloved Food Brand with Fourth & Heart

Raquel Tavares always knew she wanted to create something – from hemp clothing to better  yoga mats, she had notebooks filled with sketches and ideas for products she wanted to invent. 

But it was her love of cooking and mother’s passion for Ayurveda that ultimately led her down the path of food and create Fourth and Heart, an artisanal food brand on a mission to modernize ancient pantry food staples starting with a line of grass-fed spreadable butters known as “ghee.”

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Adria Greenhauff
Building a Business for the Life You Want with Jar Goods

Melissa Vitelli had a successful career in New York’s fashion scene when she found herself looking for a way to decompress from the hustle and bustle of the city. 

As she began enjoying more time enjoying nature on the quieter side of New York state, she got into vegetable gardening. And, the closer she got to her food, the more Melissa began thinking about entrepreneurship and self-sufficiency. That’s when she decided she wanted to rewriter her narrative and become a food entrepreneur. And, that’s where her company Jar Goods was born.

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Adria Greenhauff
Combining Food and Medicine with Dosha Bar

Inspired by the principles of Ayurveda, longtime yoga practitioner and foodie Josh Ehrenfried sought out to create a cleaner, less sweet food bar that could also be eaten to balance one’s mind and body type. 

Dosha Bar is a mindful snack bar made with organic, unsweetened fruit and seeds – no dried fruits, no fruit juice concentrate, no preservatives and no powders from a lab. Available in three yummy flavors, Dosha is intended to balance and heal mind, body, and spirit by harnessing the power of Ayurveda, the ancient Indian healing system. 

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Adria Greenhauffpodcast, food
Opportunity is Everywhere – Taking Something and Making it Even Better with Country Archer Jerky Co.

When it comes to starting a business, it isn’t always about inventing something completely different. In fact, some of the most successful brands out there built their empires by finding an opportunity to take something that already existed and make it just a little better.

For Eugene Kang, the co-founder of Country Archer Jerky Co., that opportunity presented itself during a road trip to the Grand Canyon

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Adria Greenhauff
Balancing Business and Motherhood with MommyGO

Elena Ladoux was a busy attorney and mom juggling a demanding career and home life. Determined to “have it all,” she went on a search for a natural product that would help give her a boost of energy and focus on the days she needed it most. But after years of research and still coming up empty handed, she did what any determined mom would do – she created something herself. 

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Adria Greenhauff
Better Food Stories: Frozen Garden

As a health coach, Allyson Straka, was frustrated hearing her clients complain they didn't have time to cook from scratch at home and there were no healthy and convenient products at the grocery store.

That’s when a lightbulb went off and Allyson decide that she would fill the gap in the average American diet by creating a complete nutrient dense and convenient smoothie solution without any powders, supplements or gimmicks.

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Adria Greenhauff
Better Food Stories: Nurture Life

It’s no secret that meal kits are major disruptors in today’s food industry. From meal kits to weekly lunch and dinner options delivered fresh to your door, there has never been more healthy food options available with just a few clicks – and without every having to leave your house.

Nurture Life is a healthy meal delivery service specifically designed for babies, toddlers and young children. The brand’s co-founder, Jennifer Chow, came up with the idea after experiencing the time consuming and often stressful process of cooking fresh, wholesome meals for her young son.

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Adria Greenhauff
Better Food Stories: Little Choc Apothecary

How do you enjoy eating out at restaurants when your job – and livelihood – require you stay in shape? That’s the question that led food entrepreneur Julia Kravets down the road to starting her own business. 

Little Choc Apothecary is the first fully vegan and gluten-free crêperie in NYC, offering a creative selection of sweet and savory crepes and homemade baked goods, as well as a selection of coffee, teas, vegan wine and beer and freshly pressed juices. 

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Adria Greenhauff
Better Food Stories: KPOP Foods

When Theo Lee started his MBA program at the UCLA Anderson School of Management, he had an idea that someday he might start his own company. But his road to entrepreneurship turned out a little different than he imagined. 

Lee’s company, KPOP Foods is the newest brand helping people discover and enjoy Korean food and flavors. The L.A. startup, which started off as a grad school project, creates deliciously authentic Korean sauces, mayos and sea snacks. 

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Adria Greenhauff
Better Food Stories: Emmy's Organics

Eight years ago, Samantha Abrams was inspired to start a food company when her partner, Ian, taught her his secret coconut cookie recipe — a clean vegan treat that worked with his food allergies. Starting with little more than this homemade recipe and a passion for health & well-being, Samantha began selling the cookies at a small farmer’s market in Ithaca, NY. 

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Adria Greenhauff
Better Food Stories: Tinker Coffee Co.

Coffee is among the most popular beverages in the entire world, with over 450 million cups consumed each year.

But ask any coffee aficionado if every cup of joe is created equal and chances are you’ll hear a capital N.O. And the truth is, they’d be right.

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Adria Greenhauff
Better Food Stories: Tenera Grains

How do you preserve the legacy of a 100-year-old farm in an era of Uber Eats, Instacart and Amazon Fresh? The short answer: you get creative.

Claire Smith grew up on her family farm is what she refers to as “middle of nowhere” Michigan. Not only is the farm a huge part of her identity but it also served as the inspiration for her business Tenera Grains.

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Adria Greenhauff
Better Food Stories: The Zen of Slow Cooking

When it comes to consistently creating healthy meals for ourselves and our families, most home cooks are looking for the very same thing — convenience.

We can all appreciate something that’s going to help us feed our family without spending hours online searching for recipes or slaving away in the kitchen slicing and dicing ingredients.

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Adria Greenhauff
Better Food Stories: HeroFuel

They say that if you do what you love, you’ll never work a day in your life. For food entrepreneur Reid Pearson, the founder HeroFuel, it wasn’t so much his passion for food that led him to start a food company. But rather, his passion for sports.

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Adria Greenhauff